SEO 3.0 OPTIMIZES FOR THE “INTERNET OF THINGS” (IoT)
Search engines will continue to focus more and more on content optimized for voice-based search (i.e. personalization, conversational queries, etc.). SEO 3.0 represents a shifting from keyword-based WPO content to intention-based writing.
Though voice search is a popular tool for finding directions, recipes and weather reports, it also represents an increasingly relevant part of e-commerce sales.
As more people invest in digital assistants and smart speakers others grow comfortable with voice search on their phones, the significance of optimizing websites for e-commerce speech queries grows even more important.