SEO 3.0 OPTIMIZES FOR THE “INTERNET OF THINGS” (IoT)
SEO 3.0 works to optimize digital assets for the significant changes that the Internet of Things (IoT) revolution is bringing to online marketing. Voice-activated IoT devices, such as Smartphones or Amazon’s Alexa Smart Speakers (Home, Office, Car, etc.) are on the rise. Currently, the global number of IoT devices is around 7 billion excluding smartphones and tablets. Due to the increasing availability of wireless connections and decreasing hardware cost, the IoT adaptation rate is only going to increase.
Search engines powering these devices will continue to focus more and more on content optimized for voice-based search (i.e. personalization, conversational queries, etc.). SEO 3.0 represents a shifting from keyword-based SEO content to intention-based writing.
Though voice search is a popular tool for finding directions, recipes and weather reports, it also represents an increasingly relevant part of e-commerce sales.
According to a consumer report from research company Narvar, 29 percent of Americans who own a voice search device used it to make purchases. An additional 41 percent of people surveyed expect to use it for online shopping at some point.
As more people invest in digital assistants others grow comfortable with voice search on their phones, the significance of optimizing websites for e-commerce speech queries grows even more significant.