Welcome to John Scevola SEO






IT’S NOT JUST ABOUT RANKING WEBSITES ANYMORE!



Smart Search Optimization (SEO 3.0) encompasses the optimization of “ALL” a company’s Digital Assets (i.e. Social Media, Websites, Landing Pages, Blogs, Videos, Podcasts, PDFs, Articles, White Papers, Slideshows, eBooks, Press Releases, etc.) and the Internet of Things/IoT (i.e. Voice Search, Mobile Devices, Amazon Alexa Channels, etc.).






www.PositiveWebMarketing.com

WHAT IS SEO 1.0?


SEO 1.0 is Website Search Engine Optimization


A Website Search Engine Optimization Campaign Includes:
💻 Geo-Global Website Optimization (On-page Audit Analysis: Search Engine Indexability, Site Loading Speed, URL Structure, On-page Optimization Factors, Schema Markup, Image Alt Descriptions, Canonicalization Issues, Internal Navigation Links, Duplicate Content, HTML and XML Sitemaps, Favicon, and more)
💻 Keyword Research and Optimization
💻 Competition SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
💻 Content Development and/or Marketing Optimization
💻 Sales and/or Action Conversion Rate Optimization
💻 Link Optimization (Internal Navigation and External/Backlink Building)
💻 KPI Metrics Optimization
💻 Optional Website Advertising: Paid Search (CPC/PPC = Cost/Pay-Per-Click)




www.PositiveWebMarketing.com

WHAT IS SEO 2.0?


SEO 2.0 is Universal Search Engine Optimization (“ALL” Digital Assets)


A Universal Search Engine Optimization Campaign Includes:
💻 SEO 1.0 Best Practice Strategies and Tactics
💻 Branding Optimization
💻 Geo-Local Website Optimization and Citation Building
💻 Landing Page Optimization
💻 Social Media Optimization (i.e. LinkedIn, Facebook, Instagram, Twitter, etc.)
💻 Video Optimization and Syndication
💻 Multi-Digital-Media Assets Optimization (i.e. Blogs, Podcasts, PDFs, Articles, White Papers, Slideshows, eBooks, Audible Books, Amazon Products, and more)
💻 News/Press Release Optimization and Syndication




www.PositiveWebMarketing.com

WHAT IS SEO 3.0?


SEO 3.0 is Smart Search Engine Optimization (The Internet of Things—IoT)


A Smart Search Optimization Campaign Includes:
💻 SEO 1.0 and 2.0 Best Practice Strategies and Tactics
💻 Mobile Device Optimization
💻 Voice Search Optimization (VSEO)
💻 Amazon Alexa (Smart Speakers) Marketing Channel Optimization (Potential 100 Million Listeners Daily, Boost Website SEO, Rank for Google’s 1st Page Independent of Other Digital Assets)
💻 Security and Privacy Optimization
💻 Disabled Visitor Website Access Optimization (ADA Website Compliance = Lawsuit Avoidance and Higher Visitor Retention)
💻 Online Reputation Management (Proactive and/or Reparation Optimization)