IT’S NOT JUST ABOUT RANKING WEBSITES ANYMORE!
Web Presence Optimization (WPO) encompasses the optimization/marketing of “ALL” a company’s Digital Assets (i.e. Social Media, Websites, Landing Pages, Blogs, Videos, Podcasts, PDFs, Articles, White Papers, Slideshows, eBooks, Press Releases, Alexa Programs, etc.).
WHAT IS WPO 1.0?
WPO 1.0 is Website Web Presence Optimization
💻 A Website Web Presence Optimization Campaign Includes:
– Geo-Global Website Optimization (On-page Audit Analysis: Search Engine Indexability, Site Loading Speed, URL Structure, On-page Optimization Factors, Schema Markup, Image Alt Descriptions, Canonicalization Issues, Internal Navigation Links, Duplicate Content, HTML and XML Sitemaps, Favicon, and more)
– Keyword Research and Optimization
– Competition SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
– Content Development and/or Marketing Optimization
– Sales and/or Action Conversion Rate Optimization
– Link Optimization (Internal Navigation and External/Backlink Building)
– KPI Metrics Optimization
– Optional Website Advertising: Paid Search (CPC/PPC = Cost/Pay-Per-Click)
WHAT IS WPO 2.0?
SEO 2.0 is Universal Web Presence Optimization
(Optimizing “ALL” Digital Assets)
💻 A Universal Web Presence Optimization Campaign Includes:
– WPO 1.0 Best Practice Strategies and Tactics
– Branding Optimization
– Geo-Local Website Optimization and Citation Building
– Landing Page Optimization
– Social Media Optimization
– Video Optimization and Syndication
– Multi-Digital-Media Assets Optimization (i.e. Blogs, Podcasts, PDFs, Articles, White Papers, Slideshows, eBooks, Audible Books, Amazon Products, and more)
– News/Press Release Optimization and Syndication
– Online Reputation Management (Proactive and/or Reparation Optimization)
WHAT IS WPO 3.0?
WPO 3.0 is Smart Web Presence Optimization
(Optimizing for the Internet of Things—IoT)
💻 A Smart Web Presence Optimization Campaign Includes:
– WPO 1.0 and 2.0 Best Practice Strategies and Tactics
– Mobile Device Optimization
– Voice Search Optimization (VSEO)
– Amazon Alexa (Smart Speakers) Marketing Channel Optimization (Potential 100 Million Listeners Daily, Boost Website SEO, Rank for Google’s 1st Page Independent of Other Digital Assets)
– Security and Privacy Optimization
– Disabled Visitor Website Access Optimization (ADA Website Compliance = Lawsuit Avoidance and Higher Visitor Retention)