IT’S NOT JUST ABOUT RANKING WEBSITES ANYMORE!
Smart Search Optimization (SEO 3.0) encompasses the optimization of “ALL” a company’s Digital Assets (i.e. Social Media, Websites, Landing Pages, Blogs, Videos, Podcasts, PDFs, Articles, White Papers, Slideshows, eBooks, Press Releases, etc.) and the Internet of Things/IoT (i.e. Voice Search, Mobile Devices, Amazon Alexa Programs, etc.).
WHAT IS SEO 1.0?
SEO 1.0 is Website Search Engine Optimization
💻 A Website Search Engine Optimization Campaign Includes:
– Geo-Global Website Optimization (On-page Audit Analysis: Search Engine Indexability, Site Loading Speed, URL Structure, On-page Optimization Factors, Schema Markup, Image Alt Descriptions, Canonicalization Issues, Internal Navigation Links, Duplicate Content, HTML and XML Sitemaps, Favicon, and more)
– Keyword Research and Optimization
– Competition SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
– Content Development and/or Marketing Optimization
– Sales and/or Action Conversion Rate Optimization
– Link Optimization (Internal Navigation and External/Backlink Building)
– KPI Metrics Optimization
– Optional Website Advertising: Paid Search (CPC/PPC = Cost/Pay-Per-Click)
WHAT IS SEO 2.0?
SEO 2.0 is Universal Search Engine Optimization (“ALL” Digital Assets)
💻 A Universal Search Engine Optimization Campaign Includes:
– SEO 1.0 Best Practice Strategies and Tactics
– Branding Optimization
– Geo-Local Website Optimization and Citation Building
– Landing Page Optimization
– Social Media Optimization
– Video Optimization and Syndication
– Multi-Digital-Media Assets Optimization (i.e. Blogs, Podcasts, PDFs, Articles, White Papers, Slideshows, eBooks, Audible Books, Amazon Products, and more)
– News/Press Release Optimization and Syndication
– Online Reputation Management (Proactive and/or Reparation Optimization)
WHAT IS SEO 3.0?
WPO 3.0 is Smart Search Engine Optimization (The Internet of Things—IoT)
💻 A Smart Search Optimization Campaign Includes:
– SEO 1.0 and 2.0 Best Practice Strategies and Tactics
– Mobile Device Optimization
– Voice Search Optimization (VSEO)
– Amazon Alexa (Smart Speakers) Marketing Channel Optimization (Potential 100 Million Listeners Daily, Boost Website SEO, Rank for Google’s 1st Page Independent of Other Digital Assets)
– Security and Privacy Optimization
– Disabled Visitor Website Access Optimization (ADA Website Compliance = Lawsuit Avoidance and Higher Visitor Retention)