Positive Web Marketing LLC






IT’S NOT JUST ABOUT RANKING WEBSITES ANYMORE!



Web Presence Optimization (WPO = SEO 1.0, 2.0, and 3.0) encompasses the optimization of “ALL” Digital Assets
(i.e. Websites, Landing Pages, Blogs, Podcasts, PDFs, Articles, White Papers, Slideshows, eBooks, etc.).






www.PositiveWebMarketing.com

WHAT IS SEO 1.0?

SEO 1.0 IS WEBSITE SEARCH OPTIMIZATION.

(Optimizing Websites)


💻 A Website Search Engine Optimization Campaign Includes:
– Geo-Global Website Optimization (On-page Audit Analysis: Search Engine Indexability, Site Loading Speed, URL Structure, On-page Optimization Factors, Schema Markup, Image Alt Descriptions, Canonicalization Issues, Internal Navigation Links, Duplicate Content, HTML and XML Sitemaps, Favicon, and more)
– Keyword Research and Optimization
– Competition SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
– Content Development and/or Marketing Optimization
– Sales and/or Action Conversion Rate Optimization
– Link Optimization (Internal Navigation and External/Backlink Building)
– KPI Metrics Optimization




www.PositiveWebMarketing.com

WHAT IS SEO 2.0?

SEO 2.0 IS UNIVERSAL SEARCH OPTIMIZATION.

(Optimizing “ALL” Digital Assets)


💻 A Universal Search Engine Optimization Campaign Includes:
– SEO 1.0 Best Practice Strategies and Tactics
– Branding Optimization
– Geo-Local Website Optimization and Citation Building
– Landing Page Optimization
– Social Media Optimization
– Video Optimization and Syndication
– Multi-Digital-Media Assets Optimization (i.e. Blogs, Podcasts, PDFs, Articles, White Papers, Slideshows, eBooks, Audible Books, Amazon Products, and more)
– News/Press Release Optimization and Syndication
– Online Reputation Management (Proactive and/or Reparation Optimization)




www.PositiveWebMarketing.com

WHAT IS SEO 3.0?

SEO 3.0 IS SMART SEARCH OPTIMIZATION.

(Optimizing for the Internet of Things)


💻 A Smart Search Engine Optimization Campaign Includes:
– SEO 1.0 and 2.0 Best Practice Strategies and Tactics
– Mobile Device Optimization
– Voice Search Optimization (VSEO)
– Amazon Alexa (Smart Speakers) Marketing Channel Optimization (Potential 100 Million Listeners Daily, Boost Website SEO, Rank for Google’s 1st Page Independent of Other Digital Assets)
– Security and Privacy Optimization
– Disabled Visitor Website Access Optimization (ADA Website Compliance = Lawsuit Avoidance and Higher Visitor Retention)






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